Client
CAPN Security
Category
Services
Framer Development | Technical SEO
Timeline
2026
Product Duration
~2.5 months
The old CAPN site ran on Wix and read like many small security-company sites: three generic service categories, one all-purpose pitch about stopping crime, and no clear segmentation for the people actually buying. A college campus, a gas station, and an apartment complex all received the same message.
That was a mismatch. CAPN’s actual strength is multifamily communities, where property managers carefully vet vendors against vendor-management platforms and competitors with clear, named service catalogs. The generic message was not earning that trust, and it was showing up directly in lead volume.
Before design work started, I researched how Pacific Northwest security companies present themselves online and what separates credible local firms from the rest. Reference points included Central Protection, Oatridge Security Group, Stonewall Security, and Off Duty Officers.
Across the competitive set, the pattern was familiar: a service list, a stock photo or two, and a contact form, with trust resting almost entirely on testimonial text. That revealed the target: make CAPN feel more credible than the local competitive set, not simply more modern.
Rather than wireframing all 35 pages at once, the homepage came first. It established the visual style, animation language, and information architecture before that system had to scale. The client approved the homepage direction before the rest of the build began.
The work introduced a productized service model: Resolve, Overwatch, Patrol, Command, and Flex each became explorable offerings with their own page. The homepage paired that structure with operational proof, including communities protected, response time, a CAPN-versus-typical-vendor comparison, and vendor-platform credibility badges for RealPage, Netvendor, and VendorCafe.
The CEO and project manager supplied copy and assets through Google Docs and Drive; I brought that material directly into Framer and built the complete site without a separate development handoff. I also owned the domain and DNS migration, clean URL structure, CMS-to-static migration, page metadata, internal linking, and performance optimization.
The new site gave CAPN a focused, credible platform for its multifamily business and condensed a full design-to-launch effort into roughly two and a half months.
47% increase in quote requests from property managers within the first two months after launch.
68% increase in organic search traffic in the first quarter, supported by the URL and metadata cleanup.
31% drop in bounce rate on service pages compared with the previous site.
A roughly 35-page site delivered in about 2.5 months — approximately three times faster than a traditional six-month design-and-development process.
