Client
Expedia Group
Category
Services
Storytelling
Timeline
March 2026 - May 2026
Product Duration
8 weeks
Expedia Group needed a series of product demos for Explore 2026, its flagship B2B partner event.
The products were powerful, but complex: Rapid Flight API, Rapid Activities API, Cancel For Any Reason, Multi Room Type Bookings, Tiered Member Only Deals, and the Merchandising Portal.
Each product had to be understood quickly by partners who were evaluating business value, not reading technical documentation.
The core design challenge was:
How do you make API capabilities visible through UI?
The demos had to show what each API enabled through realistic travel experiences: search, booking, checkout, confirmation, trip management, cancellation, and campaign tracking.
I started by reviewing the product briefs, audience needs, and success criteria for each demo.
The key audience was Expedia Group’s B2B partners: product leaders, commercial leaders, account managers, and integration teams.
The research showed that each demo needed to focus on a simple product message:
Flight API: one integration for flight search, booking, and servicing.
Activities API: end-to-end activities shopping, booking, and management.
CFAR: more booking confidence for non-refundable lodging rates.
Multi Room Type Bookings: different room types in one booking flow and one itinerary.
Tiered MODs: loyalty-based member pricing and exclusive savings.
Merchandising Portal: build, launch, and track merchandising campaigns.
From there, I mapped the repeated UX patterns across the demos:
Search → Compare → Select → Book → Confirm → Manage
This became the foundation for the interface flow and storyboard system.
I designed UI flows and storyboards that translated each product into a clear demo experience.
For Rapid Flight API, I created a full flight journey from search to booking confirmation and post-booking servicing. The goal was to make a complex airline connectivity product feel simple and scalable.
For Rapid Activities API, I designed booking and management flows: search activities, filter results, check availability, complete booking, retrieve the reservation, and cancel if needed.
For CFAR, I focused on the checkout decision moment. The UI introduced Cancel For Any Reason as a simple optional add-on, then showed how cancellation could happen later without claims or manual review.
For Multi Room Type Bookings, I designed a group travel flow where travelers select different room and rate types, add them to a cart, and complete one booking with one itinerary.
For Tiered Member Only Deals, I designed the experience around loyalty recognition: signed-in state, member badges, strike-through pricing, and exclusive tier-based savings.
For Merchandising Portal, I designed a partner-facing flow: build a campaign, publish a traveler-facing landing page, and track campaign performance in the dashboard.
Each storyboard included screen progression, interaction moments, key callouts, and visual direction for animation.
The final deliverable was a multi-product UX/UI demo system for Expedia Group’s Explore 2026 showcase.
The work helped turn complex API products into clear partner-facing experiences that could be understood through the interface, not technical explanation.
The storyboards gave the animation team a structured production path and helped align product, marketing, and creative stakeholders around one visual direction.
This project shows my ability to design enterprise UX/UI for complex product ecosystems, simplify technical concepts, and create polished demo experiences under event-driven constraints.
